7 Reasons for Advisors to Use Facebook Ads

Written By : Clifford Blodgett

One of the things people love so much about Facebook is how easily it helps them to connect and share with relatives or friends. And yet, the flip side of all that connecting is that Facebook learns a lot about its members! Most Facebook users log in at least once per day, and all of that regular and consistent interaction has helped the social media platform to log massive amounts of data on each of its users.

No, Facebook executives aren’t doing this because they’re curious about our private lives. They gather all of this information so that their marketing team can create ads targeted toward very specific audiences. For the financial advisor in need of an affordable and effective marketing campaign, all of this research and data storage is a goldmine of opportunity. They’ve done all the work for you, and all you have to do is take advantage of it.

So how does it work?

As with any marketing campaign, a majority of the work consists of identifying and reaching your desired target audience. Facebook makes it easy for you, in seven very important ways.

Select your geographic region. Facebook is a worldwide social media platform. So why would a financial advisor in Topeka, Kansas or Santa Fe, New Mexico, want to advertise his services to the entire world? You don’t have to! Since Facebook has logged all of that personal information, such as where its members live and work, you can target your ads to people in your geographic region only.

Target an age group. As a financial advisor, you probably prefer to advertise to people who are age 40 and up. Once again, Facebook knows the age of its members. So you can specify and age range, and your ads will only be displayed to those members. And here’s some extra good news: Facebook users over age 55 grew by 80 percent from 2011 to 2014**. Your target audience is on Facebook, and more of them are joining every day.

Direct ads toward a specific gender, if you choose. You can even direct your ads toward one gender. Are you hoping to attract more clients of a particular gender? Do you notice that women tend to be more loyal clients, or men make more of the household financial decisions? Whatever your reasoning, you can specify a target gender when you create your ad campaign (but you don’t have to).

Target audience members with a certain income level. If you prefer to work with clients of a certain income level, Facebook provides marketing tools which will help you find those prospects.

Choose your target audience based on personal interests. Facebook provides financial advisors with great networking tools. Just as you can find and interact with people based on special interests, you can also target ads toward those same people.

Facebook ads are more affordable than ads on search engines. Search engine ads may reach a greater number of people, but they may not be your desired target audience. Dollar for dollar, Facebook ads are often the better deal, because you can specifically target your ideal prospect.

Create brand awareness. By consistently targeting members of your immediate community, you can become a household name. When people in your city think of financial guidance, they will think of you!

Facebook has cultivated a wealth of data, and it’s right at your fingertips! Are you ready to take advantage of their massive store of personal information, and create a marketing campaign designed to reach your ideal prospects? If you feel overwhelmed by the options, you’re too busy, or you need help deciding how to create an appealing ad, get in touch with us. We can help you create an affordable, effective Facebook ad campaign to reach your ideal prospects.

Filed under: Social Media for Financial Advisors