Blogging: 5 Statistics Advisors Need to Know
Written By : Clifford Blodgett
You may already be blogging, or maybe you’re just thinking about it. Chances are, other financial advisors in your area are doing it. But just in case you’re still questioning whether blogging is really helpful to your marketing strategy, here are five statistics you need to know.
- Marketers who blog receive 67 percent more leads than those who don’t blog. When you consistently create valuable content that answers your readers’ questions, you are building loyalty with them. You might be surprised at how many people read through your blogs looking for specific information, and keep coming back for more because they’re beginning to trust you. That’s the key to consistently generating the leads you want.
- By 2020, people will be managing 85 percent of business relationships without talking to a human being. This means most of your prospects will choose an advisor – or at least heavily favor one – based on online interactions. Help them learn more about you, your company, and what you stand for through your blog.
- If blogging is a major part of your marketing strategy, you’re 13 times more likely to enjoy a positive return on investment. Blogging is a great way to help your ideal prospects find you online, without costly advertising campaigns. Once you write a blog – or pay an expert to write it for you – that material keeps working for you as long as it is posted on your website. It’s even generating leads while you sleep or enjoy leisure time!
Compared to other forms of online advertising, such as pay-per-click (PPC) ads or search engine optimization (SEO), blogging provides excellent value for the relatively small investment. Your other options often cost much more to drive the same amount of traffic to your website. That’s not to say PPC ads or SEO don’t have have a place in your marketing campaign. They can be valuable tools as well. But if you’re looking strictly at the return on your investment, blogging usually provides the best value.
- Companies that blog receive 97 percent more links to their websites. Other websites may link to your content, because they want to offer a credible source for their information. When this happens, you’re basically receiving free advertising, as new visitors flock to your site.
- Blogs are the fifth most trusted source for accurate information online. People actually do search for blogs, read them, and value the content that they find. A blog’s personal nature inspires trust and confidence in your services. A news article, by contrast, may present great, accurate information. But no one is going to hire that news writer to manage their finances. When you write a blog, it’s as though you are speaking personally to your audience. They get to know you and want to do business with you.
Source: http://blog.hubspot.com/marketing/business-blogging-in-2015
Filed under: Social Media for Financial Advisors
Written By : Clifford Blodgett
Clifford Blodgett is the Director of Digital Marketing and Demand Generation at Creative One. He is integral in financial advisor interactive communications strategies, website management, social media, content marketing , and overall demand generation.