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Why is Blogging Important?

Written By : Clifford Blodgett

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When you hear the word “blog”, do you instantly think of soccer moms sharing their kids’ pictures, or of political extremists ranting at an audience of four readers? It’s true that the practice of blogging began as a sort of online diary, but blogs have quickly evolved to become one of the most popular modes of sharing information.

Online BlogToday, a blog should not be viewed as an online diary, but rather as a highly efficient way to market yourself. You can promote your practice, your philosophy, and your financial products to a targeted audience without even stepping foot out of the office or picking up the telephone. Each time you produce a blog, you’ve produced another “you” – and “you” are on the internet selling your services, 24 hours per day, seven days per week.

These days, anyone can produce a website with basic information about their business. But when you blog, you add value for your audience. They get to know you, feel confident in your expertise, and trust you to help them when they have concerns. When they’re ready to pick up the phone and call an advisor for help, you are the first person on their minds.

When done correctly, your blog can:

  • represent you on the internet
  • educate your clients even when you aren’t working
  • become a platform to attract your ideal prospects, working 24/7 even when you’re sleeping
  • acts as a funnel which draws prospects closer to becoming clients – without you ever having to do anything
  • put your entire sales system on auto pilot

In other words: Each time you produce a blog, that blog keeps on working for you around the clock, and for as long as you keep it posted online. Blogs are a minimal investment that, when done correctly, provide maximum return.

So how do you get started blogging?

It’s really fairly simple. Once you add a blog section to your website, begin by asking yourself the following questions:

  • What questions are most commonly asked at my seminars?
  • What do people call to ask me most often?
  • What are my clients’ main concerns?

Your blogs should address these questions and concerns. Remember to keep them short and simple (300 – 400 words should do). You should cover enough information to demonstrate your expertise, yet not so much that you either bore your audience or they have no need to call you for more information. Once you post your blogs on your website, remember to share them on social media. Then, relax knowing that your blogs are out there doing your marketing work for you!

Filed under: Financial Advisor Marketing

Written By :

Clifford Blodgett is the Director of Digital Marketing and Demand Generation at Creative One. He is integral in financial advisor interactive communications strategies, website management, social media, content marketing , and overall demand generation.

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