You’re sending a specific message out directly to a specific audience. With direct marketing, you want them to take a specific action. They could go to your website and download a research report. They could sign up for your next presentation. They could schedule a 15-minute, no-obligation consulting session. Whatever the objective, make it clear on the piece of marketing.

• Do you know who your target audience is?
• Do you have a unique and specific call to action?
• Do you know how to test your campaign and modify your results?