Nine Reasons You Should Be Blogging

Written By : Clifford Blodgett

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Hopefully, by now you have built a website for your practice. You’ve learned that many of your potential clients are looking for you online, and that a website acts as your online billboard. You know that your clients might Google your name and expect to receive a professional view of you.

But when it comes to blogging, a lot of advisors are tragically behind the times. You might think of blogging as a kind of online diary, but the online community has moved far beyond that type of blogging now. Nowadays blogging has become an ideal platform to further your professional image, gain new clients, and make a positive impression within your industry.

blog managementSo, why aren’t you blogging?

Blogging aids your search engine optimization (SEO) results. Search engines prefer websites that are frequently updated and dense in keywords. Blogs accomplish both of these goals, and can earn you a higher ranking in search results.

Blogging helps you create a brand. What differentiates you from every other financial advisor in your area? When you blog, you create the perfect opportunity to showcase your personality and resourcefulness.

Blogging helps you sharpen your focus. When you sit down to write a blog, you have to make decisions about the image you want to project, the ways in which you want to help your clients, and the type of services you hope to offer. Thinking about these things on a regular basis helps you to hone your focus on your practice.

Your blog should be the hub of your online marketing strategy. Publishing informative, relevant material should be central to your marketing strategy. Sharing this content with your target audience, via email or social media, helps you to develop a relationship with potential clients.

Blogging helps you start conversations. When you approach a potential client at a networking event, you have an opening line, or something to discuss with them to gain their interest. A blog is the online equivalent. You start the conversation, but also allow your audience to respond via the comments section.

Blogging helps you compete. You might not be blogging, but what about your competitors? Considering the positive impression blogging can make upon prospective clients, do you want to be the guy who isn’t blogging, or the one who is?

Blogs give you insight into your audience. Your blogs help you audience to learn about you, but it’s a two-way street! By studying stats like shares, click-through rates, comments, and the time visitors spend browsing your site, you can gain valuable information about your target audience – which you can then use to create even more marketing content!

Your blog can establish you as a leader in your industry. When peers or clients Google your name, what will they find? If you publish a series of blogs, they will be presented with pages of search results. That tells your audience that you’re knowledgeable and passionate about what you do, and that you take your business seriously.

You own your blog. Blogging is one of the best investments you can make in your marketing strategy. Once published, your blogs belong to you, and continue working 24/7 as long as they are live on your site.

According to numerous sources, blogging has helped an overwhelming majority of financial advisors gain new clients. So tell me again… Why aren’t you blogging?

Filed under: Financial Advisor Marketing, Social Media for Financial Advisors

Written By :

Clifford Blodgett is the Director of Digital Marketing and Demand Generation at Creative One. He is integral in financial advisor interactive communications strategies, website management, social media, content marketing , and overall demand generation.

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